ABOUT ME

My professional focus has revolved around marketing and analysis – generating awareness (and leads) for an organization and leveraging data to make better business decisions.

 

As a disciple of Jesus, I know my purpose in life is to glorify God and serve others – how I fulfill that purpose comes in a variety of channels, both professionally and personally. 

 
Summary
Segment Marketing Manager
Clarivate Analytics, formerly the IP & Science business of Thomson Reuters
Philadelphia, PA​ | July 2016 - present
  • Manage perpetual persona-based marketing programs to build awareness through Thought Leadership and acquire new leads

  • Create marketing plan (including methods for acand define marketing plan commercial goals

  • Facilitate messaging development to address specific customer pain points

  • Utilize in-house data and analytical tools for identifying white space, customer segmentation, and prioritization

Experience​
 

Proficiency in

  • Microsoft Excel

    • Pivot Tables

    • VLOOKUPs

    • reference formulas

  • Microsoft Office

    • Word

    • Powerpoint

    • Outlook

 

Social Media Marketing

  • Facebook

  • Twitter

 

Other competenacies

  • Email Marketing

  • Direct Response

  • White Space Analysis

  • Public Speaking

 

Introductory knowledge of

  • HTML

  • Eloqua

  • VBA

  • SAS, R

Senior Marketing Analyst
Thomson Reuters, Intellectual Property & Sciences
Philadelphia, PA​ | July 2014 - June 2016
  • Maintained and created total addressable market (TAM) analyses to support targeted marketing campaigns and sales prospecting

  • Identified revenue opportunities and support sales planning through white space analyses

  • Interfaced with sales, marketing, business development, and strategy teams to adapt analyses and reports to help them reach their business goals

 
Council Member
Faith Church Montgomeryville
Montgomeryville, PA​ | February 2013 - present
  • Appointed by congregation members to council in February 2013

  • Elected Council President by council: 2014, 2015, 2017

    • Lead monthly meetings during which the council coordinates the "gears" of the church, creates and monitors progress on yearly goals and aims, and follows the guide of the Holy Spirit for the overall direction of the church

    • Act as liaison between congregation and pastor (understand pulse of the congregation)

  • As chair of Communications committee: oversee Faith Church Montgomeryville Facebook page, manage advertising, discover new opportunities to raise awareness, manage website (FaithMontgomeryville.org), assist pastor with internal communication efforts

  • Lead 2 weekly Bible studies - one women's group, one 20-somethings group which brings in young adults from other local churches

  • Coordinated 50th Anniversary Celebration events including luncheon and other projects (January 2015 - March 2015)

The George Washington University

September 2008 – May 2012

Washington, DC

 

Bachelor of Arts in Political Science, Public Policy Focus; Minors in Statistics and History

Graduated Magna Cum Laude

 

Marketing Analyst
Telikin
Hatfield, PA​ | May 2012 - July 2014
  • Assisted with creation, implementation, and analysis of marketing efforts to generate leads for sales

  • Prepared data summaries and analytical reports on marketing, sales, and returns metrics for management

  • Managed social media accounts and strategy; wrote blog posts & social network posts, email marketing

  • Oversaw initiative to reduce product return rate, including hiring, training, and supervising of staff

  • Answered incoming sales calls, pursued sales

 
 
Development Intern
The Salvation Army, National Capital Area Command
Washington, DC​ | January 2011 - May 2012
  • Developed small grants, research for and proofread proposals, contributed to $90,000 in grant submissions  

  • Assisted Volunteer Coordinator with event planning and implementation, including 5K Run

  • Completed data analysis of $1M Red Kettle Fundraising campaign for DC metro area over 3 year period

  • Coordinated with Development Team in planning events for National Salvation Army Week 2011 

 
More Details
Segment Marketing Manager
Clarivate Analytics, formerly the IP & Science business of Thomson Reuters

 

After filling in for this position for five months, I was hired on full time to the Government & Academic marketing team to manage the Publisher & Associations sub-segment. In this capacity, I oversee the planning and implementation of the relevant persona-focused content calendars. The responsibilities include developing topics for thought leadership pieces that will resonate with the target audience and thus generate awareness, managing the marketing campaigns to drive traffic to those content pieces, and warming up leads into sales prospects through nurture campaigns.

Senior Marketing Analyst
Thomson Reuters, Intellectual Property & Sciences

 

As a senior marketing analyst at Thomson Reuters, my main responsibility involves creating and maintaining the Total Addressable Market (TAM) analyses. These are files that define the relevant entities in each of the markets that Thomson Reuters IP&S serves. Data from various sources (both internal and external) is layered in for each of these entities - geography, size, intensity of business activities, as well as customer details such as spending history and product holdings. All of this data then presents a picture of where the best opportunities (white space) are for each market. This, in turn, directs marketing and sales teams where they should concentrate efforts.

 
Marketing Analyst
Telikin

 

In my capacity as a marketing analyst at Telikin, I worked closely with the CEO to plan, implement, and analyze the company’s advertising. Early in 2013, the company launched a national direct response television ad campaign. My main responsibility was to capture data, analyze it, and make it useful for decision-making, such as budget setting and network selection. I was also trained in sales and utilizing the custom CRM platforms to capture and nurture sales leads. 

 

Additional marketing responsibilities included managing the company blog, involving finding new stories, writing the articles and posting them on the website via a CMS platform, and promoting the posts via social media sites. Furthermore, from handling the company Facebook, Twitter, LinkedIn, and Google+ accounts, I became extremely comfortable with social media, and now I better understand what a social plan can add to a marketing plan. The social sphere offers different opportunities than traditional advertising channels, and so it requires an adapted approach that still rings true to a brand.

 

It was in this role that I learned how data and knowledge are the first step to making any business decision, and how clean data, presented logically, simply, and creatively is critical to a business. This experience greatly increased both my critical and creative thinking skills. 

 
 
Development Intern
The Salvation Army

 

The Salvation Army was where I developed my passion for supporting the organizations that “do good” in the world. Working as a Development Intern exposed me to the various aspects of nonprofit fundraising including volunteer management, major gifts, grant writing, and communications. I worked closely with the Grants Manager, who taught me about nonprofit grants. Over my time in this position, I contributed to (researched for and helped write) small grants proposals totaling over $90,000. I also conducted donor research to assist the Major Gifts Officers on the team, learning what kinds of information can be helpful when cultivating new donors.  On several occasions, I provided support to plan and implement events for volunteers, major donors, and the public. This included researching venues, obtaining quotes, sending invitations, and day of preparations and coordination. In order to fulfill all my responsibilities, I also had to become well versed in DonorPerfect, their donor management system. 

 

My largest project here was completing an analysis of the Red Kettle Fundraising Campaign. In the greater DC area, this campaign raises about $1M annually by placing the historical Red Kettles and Bell Ringers outside stores during the holiday season. My analysis went back three years to help understand which locations were strong performers and should be continued and which locations should be discontinued. I had to obtain the data (which were in different formats from different departments), compile it into one common format, decide on the KPIs, and then create a document to present findings to decision makers. This project taught me valuable lessons about dealing with large quantities of data and how to boil it down to a few key metrics that actually mean something to the stakeholders.

2019 Lauren Allegrezza

Do justice - Love kindness - Walk humbly with God

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